Perception and Attention.

  • We have been discussing at great length the Innate or Gestalt perceptual processes. Of course, it was evident all the way along, that the influence of learning cannot be totally extracted from these processes.

  • We will now turn our attention to the Learned or Behaviorist side of Perception. Of course, as before, the influences of the opposite innate physiological factors will still be present.

  • We will be discussing two powerful influences in the perceptual processes: Attention (including Focused, Sustained, Selective, Alternating and Divided) and Expectancies.

    Attention arises through a host of complex processes that contribute to consciousness itself.

    Focused Attention: This can be defined as the ability to give a specific response to a given stimulus.

    Sustained Focus: When the time duration for Focused Attention becomes extended, a new factor is introduced into the attention process: the ability to maintain a consistent level of performance which involves short term memory.

    Selective Focus Attention: This is the ability to maintain a specified level of performance in the presence of distracting or competing stimuli. This is a major process in the figure-ground discrimination task. Here are some examples of these types of tasks.

    Alternating Focus Attention: This is the capacity for mental flexibility that allows a person to shift the focus of his attention back and forth between tasks. Examples of this activity might be:

    Divided Attention is the ability to attend to two or more activities simultaneously.

    Arousal is the amount of energy one has or elects to devote to the perceptual process.